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Somewhere amid the two hour zoom calls, rigid processes, sprawling decks and branding buzzwords, creativity is losing. Losing its surprise. Its energy. Its ability to be translated into the real world, with originality.

But it turns out that focusing on what’s best for creativity—joy, curiosity, fluidity—is better for brands, too. 
So that’s what we’ve decided to do.

We’re named Lucky Dip, because that’s what working with us feels like. Full of anticipation and delight. No two projects the same, but all equally thoughtful and distinct. A team that won’t leave you hanging. Because we know the importance of creating stuff you can actually use. A partnership where building great brands is an undeniably good time. And where nothing is for certain except one thing—here, creativity wins.

Services

Branding
Strategy
Voice
Motion
Digital
Activation

Hatty Wytton
Co-founder & 
MANAGING DIRECTOR

Hatty cut her teeth in global ad agencies (think RKCR, Havas) delivering large-scale campaigns for her clients. Five years ago, she jumped ship into the world of brand—working at OMSE, DesignStudio & in-house at DICE.

Once voted ‘most unflappable’ by her peers, she’s best known for being calm in a crisis. With a knack for problem-solving and love of spreadsheets, Hatty takes the lead on client services, planning & strategy.

KATIE CADWELL
Co-founder & 
CREATIVE DIRECTOR

Katie is in charge of all things creative. Before founding Lucky Dip, she worked across the world with the best branding agencies (like How&How, Koto, DesignStudio and DixonBaxi) 

She’s picked up experience in every industry, across more disciplines than you can shake a stick at – with a particular fondness for copy & motion. Collecting a shelf of trophies from D&AD, Transform Awards, Design Week... and featured in publications & podcasts galore.

Hatty cut her teeth in global ad agencies (think RKCR, Havas) delivering large-scale campaigns for her clients. Five years ago, she jumped ship into the world of brand—working at OMSE, DesignStudio & in-house at DICE.

Once voted ‘most unflappable’ by her peers, she’s best known for being calm in a crisis. With a knack for problem-solving and love of spreadsheets, Hatty takes the lead on client services, planning & strategy.

Hatty Wytton
Co-founder & 
MANAGING DIRECTOR

Katie is in charge of all things creative. Before founding Lucky Dip, she worked across the world with the best branding agencies (like How&How, Koto, DesignStudio and DixonBaxi) 

She’s picked up experience in every industry, across more disciplines than you can shake a stick at – with a particular fondness for copy & motion. Collecting a shelf of trophies from D&AD, Transform Awards, Design Week... and featured in publications & podcasts galore.

KATIE CADWELL
Co-founder & 
CREATIVE DIRECTOR

Rules of Play

Make meetings matter.

No egos.

Jargon-free zone.

Design for the real world.

No house style.

Stick around & stay in-touch.

Different people, different thinking.

Good times only.

Drop us a line 

hey@luckydip.studio

Follow us on socials

Hear our opinions

The NDA Podcast